This is an excerpt of a 950-word article entitled “5 Rules for Crushing SEO in 2017” written by Tina Courtney, a staff writer for SiteProNews who has produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, influencer marketing, community management, lead generation, and project management.
While there are more than 200 different factors that contribute to a brand’s overall placement for particular queries, there are certain emerging trends and steadfast rules for ranking that are important to consider as we move into the New Year.
1. Make Your Site Mobile-First
In November last year, Google revealed its mobile-first indexing exercise. While these are only a couple examples of how Google is turning its attention toward mobile, the overall consensus is that your business should be doing the same.
2. Quality Over Quantity
Forget about article spinning and other ways to crank out content for the sake of content. Place your focus on creating highly-informative, evergreen content; something that users can leverage for years to come.
3. Long-form Content is a Must
Over the past couple of years, various studies have been produced which clearly show the benefits of long-form content. The goal is not to create ultra-long-form content stuffed with fluff; it is to generate serious value for readers. Something that can genuinely help them understand a topic and improve.
4. Semantics are Significant
In 2017, SEOs will need to continue to adjust their keyword strategies to further identify key-phrases that relate to why users would seek out their website, product, or service.
5. Other Search Engines Matter
A lot of SEOs and business owners get so caught up in feverishly trying to rank on Google that they completely neglect other platforms; ignoring other search engines is a mistake.
Image from Wikimedia/commons.